![]() Rémy Martin and Usher will also embark on a nationwide 4 on the Floor Tour, which will include immersive pop-up experiences that will bring Usher’s shared interests of music and skate culture to major cities including Atlanta, New York, and Los Angeles. Reid, whom he collaborated with on his first three albums. Unfortunately, Usher’s lips are sealed on a title or release date, but he reveals he is working with legendary music executive L.A. ![]() While fans only hear a clip of his single in the video, Usher promises “Coming Home” will appear on his forthcoming album. It creates similar energy,” Usher explains of the connections made in the campaign. In a moment between takes, he tells Complex how the campaign video captured similarities between music and spirits: “The same way notes give you an opportunity to escape, music gives you the opportunity to escape. Though he acknowledged his jet lag later during the interview, he always appeared to be in “go mode” when the lights were on and “action” was called. Dancing to a snippet of his unreleased, Afrobeats-inspired single, “Coming Home,” Usher easily captivated the set crew and bystanders with his graceful moves as he swayed (or skated) from each set-up. The once-vacant lot was transformed into several elaborate stage designs that mimicked a speakeasy, roller skating rink, and music studio. Over the span of three days, Usher and a film crew set up shop in an isolated warehouse to shoot the campaign video. Now, in addition to the Vegas residency, Usher and Rémy Martin have partnered on a new campaign, “Life is a Melody.” After originally partnering on Usher’s OMG Tour in 2010, they launched a campaign for Remy Martin 1738 in 2022, which also included a limited-edition bottle, powered by AI technology. He’s cultivated a strong relationship with the cognac brand throughout the years. He notes Rémy Martin’s role in curating the “USHH Backstory Pass”-an exclusive immersive experience in Vegas that incorporates music, art, and dance pop-ups. I really wanted to make certain that I give you something that not only entertained you, but you felt great, and gratified in spending the time to get there because I gave you something that you just otherwise would've never seen or experienced.” “I wanted Vegas to be an opportunity for me to spread my wings and try different things that I haven't before. So, I, what can I do to bring a little bit of that into this Vegas experience that's going to be different?” Usher adds. “I really enjoy being engaged on a deeper level than just listening to a song or seeing a performer on the stage. And, thanks to his phone-friendly policy, the show has regularly gone viral for everything from his illustrious vocals and roller skating skills to some of the aforementioned moments with its celebrity guests. In 2022, Usher began his Las Vegas residency at the Park MGM hotel, inviting fans of all ages and walks of life to go on a journey through his iconic discography, which includes top-selling albums like Confessions, 8701, and My Way. The reigning King of R&B sitting here on a prop restaurant booth, and it would behoove me not to start our discussion with the main topic surrounding him lately. There is so much to discuss-the campaign’s vibrant creative direction, Prague’s frigid air, the looming jet lag that accompanies it and his first full-length album since 2016. Still, Usher managed to stir up conversation and laughter, both in the arena and online. Palmer swooned under pressure, but when Usher attempted to sing sweet nothings into the ears of Saweetie and Winnie Harlow in the days that followed, neither celebrity buckled. Usher’s been busy-the multihyphenate entertainer has recently resurged in mainstream popularity thanks to to his recent string of celebrity guests at his Vegas show and meme-worthy performances like his set on NPR’s “Tiny Desk.” Last week, Usher serenaded Nope actor Keke Palmer, which instantly sparked a debate on Twitter (and might have caused a riff in her romantic relationship). It’s an early Wednesday afternoon in April, and we're in a rural neighborhood in Prague on the set of Usher and Rémy Martin’s new campaign shoot. ![]() I want you to wonder what it's like to be here.” “I allow people to bring their phones into my show, and normal people don't do that,” Usher says smirking as he discusses his viral Vegas residency. ![]()
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